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W3: Exercise 3/ Competitor Website Analysis
Developing a thorough understanding of your online competitor’s website is key to determining features that could give you a competitive advantage. In this exercise, we will analyze our top three competitors and create a scorecard. You get to determine who they are.
1. Download the attached Competitor Analysis Scorecard
2. Using this scorecard, analyze your top three competitors.
3. Using the space provided on the bottom of the scorecard, write a one page summary of your conclusions and what you learned from your analysis, and how you might take advantage of a competitor’s weakness, i.e. better design, community features, content, etc.
Note: The attached scorecard is simply a template. Please feel free to add other criteria that you feel is important to evaluate.
Here’s a website to help you get started: