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Learning Goal: I’m working on a writing project and need support to help me learn.
Globalization and Future Trends in Digital Media
In this final week, this module will entail the unique opportunities and challenges that have resulted from the digital media and marketing boom. The implications are significant, as new markets are coming online, fan bases are becoming more dispersed, and rights issues are becoming more complicated.
In this last module, you will compile what you have learned and apply those learnings to a final project, which involves a sports media and marketing consultation scenario. After completing this consulting scenario project, you will be well versed in how sport organizations operate their marketing practices. Furthermore, you will be knowledgeable in digital marketing consultation practices – a skill many sports industry leaders are seeking in employees.
During Module 6, Topic 1: Globalization of Sports & Media, we will focus on the globalization of sports and its impact on the sports media landscape. We will discuss current issues regarding sports media and the ways in which the industry is responding.
Additionally, during Module 6, Topic 2: Issues Facing the Industry and Future Trends, we will bring finality to the course by discussing unique opportunities and challenges that have resulted from the digital media and marketing boom, and are still taking shape.
How Fantasy and Video Games Became and Remain the “Killer Apps” of Digital Sports
The gaming industry has influenced changing sports world while digital technologies provide new business and management opportunities.
As the online gaming world has been very competitive and organized, many people in the world consider it sport. For instance, eSport players have vast fan bases consisting of millions of at-home gamers all over the world who attend live tournaments or watch them on TV or online.
According to research, 380 million people worldwide will watch eSports the end of this year, including 165 million eSports frequent viewers (Koch, 2019). eSports is a lucrative market, not only for the players but for sponsors and video game producers as well. eSports players, like traditional sports celebrities, can make big money (e.g., prize money, endorsement, advertising, etc.). Also, teams and event organizers benefit from tickets sales for these competitions, just like college and professional sports.
Sport management is not excluded from this transformation, although eSports has received little attention in sport management research compared with other management fields. Therefore, a holistic approach to understanding the world of eSports is necessary (e.g., Vial, 2019). This module encourages you to set an encompassing research agenda for eSports as well as offers insights into the disruptive potential of eSports in the field of sport management.
The readings will focus on the growth and dominance of gaming businesses in the sports world. Historical context will be covered, but focus will be on the state of the industry – the rise of daily fantasy, the fragmentation of video gaming, legal challenges, etc.
Please complete all below readings including the two peer-reviewed journal articles attached to this module. (What is Esports; Esports Consumption Motives)
How E-sports Is Different From Fantasy Gaming And Real Money Gaming: https://www.entrepreneur.com/article/361674
Desjardins (2019), references how eSports will exceed $1 billion in revenue in 2019, and reach $3 billion by 2022. eSports creates the foundation for an entire ecosystem of opportunities, which include live-streaming, game development, player fanbases, and brand investments for sponsorship and advertising—where 82% of revenue currently comes from.
Additional Readings:
Desjardins, J. (2019). The Esports Boom, and the Numbers Behind the Sector’s Explosive Growth. Retrieved from: https://www.visualcapitalist.com/esports-boom/
Sports Survey 2018. PricewaterhouseCoopers. Retrieved from: https://www.pwc.ch/en/insights/sport/sports-survey…
How the Esports Industry Fares Against Traditional Sports. Equities News. Retrieved from: https://www.equities.com/news/how-the-esports-indu…
By the end of this module, you will be able to:
Point out any future trends, as they relate to digital sports marketing
Propose ways in which sports fans may come to change consumptions habits due to the availability of digital media outlets
Relate the lessons learned from the course to the course’s final project
Create a campaign describing how a sports entity can better utilize digital and social media marketing
As you review the readings for this week, consider the following key points:
A number of sports organizations are changing the way they produce and distribute sports content. Furthermore, many sport organizations are taking into account the “new age” consumer who mainly consumes the sport product online.
With the ability to consume sport through digital mediums, and with the abundance of digital consumption methods available, sport consumers are changing preferences in terms of they watch certain sporting events, and in terms of which sporting events are being watched.
Sports organizations must utilize digital and social media as a big part of their marketing efforts. Students will create a campaign, outlining best practices for a given sports team’s digital and social media marketing.
Readings/Assignments due in Module 6:
5 Bold Predictions About the Future of Sports Business

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