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Learning Goal: I’m working on a marketing case study and need support to help me learn.
analyticsWith companies investing heavily in big data analytics, analysts are expected to learn how to gather and analyze data from multiple data sources.
The following final project is an opportunity to demonstrate what you have learned from the course, and apply your understanding of market intelligence research to provide responses to the items listed below.
Identify a company
Provide an analysis the company history
Analyze their financial history
Identify their target market
Identify a critical area of growth
Provide an analysis of their market entry strategy
Provide a segment analysis and identify a new segment opportunity
Provide a recommendation for an AdWords campaign
Create a value spectrum analysis for the company
Provide the KPI metrics
write up responses to the items listed above (Double space x Times new roman) — minimum +5pages.