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Learning Goal: I’m working on a management case study and need an explanation and answer to help me learn.
Read the case “JUUL and the Vaping Revolution” in the Harvard Business coursepack that you purchased.
Review the article from Vox about the marketing of JUUL, which includes images of its marketing campaigns.
By early 2020, several states had sued JUUL. Read the article from CBS News about Massachusetts’ lawsuit regarding JUUL’s marketing to underage customers.
In an APA-formatted paper of at least 4 pages, not including the cover page and references, discuss the following:
Is there an ethical problem with JUUL’s marketing tactics? Use the ethical marketing issues framework on pg. 291 of the textbook in your analysis.
The U.S. Federal Trade Commission regulates advertising on the basis of two criteria: deception and unfairness. Is JUUL’s marketing deceptive and unfair? Explain your reasoning.
What should JUUL do regarding its marketing tactics? What ethical concepts lead to this recommendation?
Use concepts from course materials and other research you conduct to inform your paper. Be sure to cite sources that support or provide evidence for what you write. Submit the paper by 11:59pm ET on Sunday.