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Learning Goal: I’m working on a english question and need support to help me learn.
Write a story, craft/create a flyer, brochure, pamphlet, or edited video previewing an important event on campus or in San Diego (or your hometown) OR a past event, which you attended (since events have been more limited than normal)
A press release is the best way to let people know about an event. If your press release is correctly formatted, it will be easy for busy people to read it and get the most important information quickly. A correctly formatted press release starts with a great headline. This may be the most essential part of your press release, because it will let the media know whether your event is newsworthy and interesting. Keep your headline short, informative, and attention-grabbing. Convey the most important and newsworthy angle of your event in as few words as possible. For example, “Bestselling Author Felicity Edge To Speak About Dating Violence” gets the message across about exactly what is happening and why your audience should care about it.
Keep your sentences concise and simple throughout your press release. Make sure that every detail you include is newsworthy so that the media will know it’s worth their time to read. Your tone should be journalistic and objective to appeal to your audience.
LIMIT: ONE TO TWO PAGES OF TEXT (2 IF DOUBLE SIDED), INCLUDING VISUALS
REQUIRED: VISUALS, LOGOS, CREATIVE USE OF FONT SIZE AND STYLE
REQUIRED: CONTACT INFORMATION TO BUY TICKETS, VIEW EVENT, ETC.
Video option: if you would like to do a PSA/commercial style press release, please view the sample, and feel free to reach out to brainstorm ideas.
Be creative and have fun! Inspire in your audience a need to attend this event (even if it has already since passed).
Here are some sample press releases:
I was at this incredible, benefit concert for Feed the Need, the first drive-in concert in California since the quarantine. It was a magical experience!
https://www.sandiegouniontribune.com/entertainment/music/story/2020-06-08/review-switchfoot-earn-a-honking-ovation-at-petco-park-drive-in-concert-a-california-first (Links to an external site.)
https://feedingsandiego.org/feed-the-need-concerts (Links to an external site.)
Other kinds of press releases:
https://www.apple.com/newsroom/2018/04/apple-adds-earth-day-donations-to-trade-in-and-recycling-program/ (Links to an external site.)
https://www.ap.org/press-releases/2017/ap-and-red-bull-media-house-collaborate-to-provide-premium-sports-music-and-lifestyle-content (Links to an external site.)