Develop a marketing research plan for a product. The Product Marketing Research

Place your order now for a similar assignment and have exceptional work written by our team of experts, At affordable rates

For This or a Similar Paper Click To Order Now

Develop a marketing research plan for a product. The Product Marketing Research Plan Research is becoming much more critical to all aspects of business as competition gets more intense and consumers can choose between a wider array of products online. You will address just the first two steps of the market research planning process to better understand what is really involved in marketing research. Scenario: After your first couple of months as a product line manager with the new successful startup AHP Company, you are called into the marketing department’s conference room. The marketing director announces that she has a product idea you need to research. She wants you to research the possibility of marketing a motorized wheelchair that converts into a bed since the engineering department says such a product is feasible. Make sure to complete the Learning Activity in order to be more successful in completing this Assessment. Instructions: Below is your task checklist. Respond to all the items in a minimum of 2- to 3- page paper with additional title and reference pages in APA format and citation style. Checklist: (Steps 1 and 2 of marketing research planning) ? Define the problem and research objectives you want answered in line with the company’s mission and objectives. ? Determine how to go about getting answers to those research questions in the most time- and cost-efficient way while getting viable and significant data. ? Explain what type of data you will you need, primary or secondary. ? Explain the means of obtaining the data. Explain what type of research you will pursue. Will you use quantitative or qualitative data? Explain why. ? Describe the sampling plan: A. Who will you survey? B. Sample size: How many people will you survey, knowing that all the people you intend to survey may not respond, or their survey will be incomplete, etc.? C. Sampling procedure: How will you go about finding your sample population? What will be a statistically significant measure? D. How will you contact the subjects? Will you email them, phone them, etc.? ? Determine how you will ensure the data is significant enough to make a decision as to whether the product development engineers should proceed with product development or not. ? Respond to all the items in a minimum of a 2- to 3-page essay with additional title and reference pages in APA format and citation style. If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned without being scored. Minimum Submission Requirements ? Respond to all the checklist items in a thorough manner. ? Submit your response using correct English grammar and spelling

For This or a Similar Paper Click To Order Now

Leave a Comment

Your email address will not be published. Required fields are marked *

Why Choose Us

A descriptive paragraph that tells clients how good you are and proves that you are the best choice that they’ve made. This paragraph is also for those who are looking out for a reliable car repair.

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Guarantee Service

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Scroll to Top